Novira · B2B SaaS
From invisible to inevitable in enterprise search
A B2B SaaS platform doubled organic pipeline in twelve months by rebuilding visibility around buyer intent instead of keyword volume.
2.1×
organic pipeline in 12 months
64%
of tracked AI answers now cite Novira
-28%
blended customer acquisition cost
Challenge
Novira had strong product-market fit but near-zero organic presence in a category dominated by two incumbents. Paid acquisition costs were rising 20% year over year, and AI search tools rarely mentioned the brand when buyers asked for category recommendations.
Analysis
Our audit showed the site ranked for hundreds of low-intent informational terms but almost none of the searches that preceded a demo request. Entity signals were inconsistent, and technical debt from a past re-platforming suppressed a third of the site's crawl budget.
Strategy
We rebuilt the visibility strategy around 40 high-intent search journeys, unified entity signals for AI retrievability, and paired every content investment with a measurable pipeline hypothesis.
Implementation
Technical remediation shipped in the first six weeks. A new solution-page architecture targeted comparison and alternative searches, supported by digital PR in the publications AI models cite most in the category. GA4 and CRM were connected for full-funnel attribution.
Business Impact
Organic search became Novira's largest pipeline source within a year, and the brand now appears in the majority of tracked AI answers for category-level buying questions.
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