Insights

Research. Insights.
Growth.

What we're learning from the data, published for people who make growth decisions.

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Reports

The State of AI Search Visibility 2026

We analyzed 12,000 buyer questions across four AI platforms. The brands being cited share five traits, and market share isn't one of them.

June 18, 2026 · 12 min read

SEO

SEO isn't dying. It's moving upstream.

AI answers are built from the open web. That makes organic authority more valuable, not less, but it changes what you should optimize for.

May 30, 2026 · 8 min read

Analytics

Your GA4 data is probably wrong. Here's how to know.

Six silent failure modes we find in most GA4 audits, and the fifteen-minute checks that expose them.

May 12, 2026 · 10 min read

Data

The anatomy of a dashboard executives actually use

Most dashboards are data museums. The ones that drive decisions share a ruthless three-layer structure.

April 24, 2026 · 7 min read

CRO

Why your A/B tests keep losing

Win rates below 20% usually mean one thing: testing opinions instead of research. Here's the research stack that fixes it.

April 2, 2026 · 9 min read

Guides

A practical guide to Growth Intelligence

Visibility, intelligence, optimization, how the three layers fit together into one revenue system, and where to start.

March 15, 2026 · 11 min read

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