Your GA4 data is probably wrong. Here's how to know.

In the majority of measurement audits we run, at least a third of key events are broken, duplicated or misconfigured, and nobody noticed, because broken tracking fails silently.

The most common failure modes: consent-mode misconfiguration suppressing entire segments, duplicate tags inflating conversions, cross-domain journeys splitting into separate users, and key events that fire on page load instead of completion.

Each has a quick diagnostic. We walk through all six, with the exact reports and expected values, so you can pressure-test your own property before making another budget decision on top of it.